Procurement
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Higher & Higher
Amid volatile costs for raw materials, CFOs grow bolder about increasing product prices.
November 3, 2008
In recent years, product pricing warranted daily discussions between CFO Alan Hippe and his colleagues at Continental, a €16.6 billion German tyre maker. Today, those conversations are just as likely to be taking place by the hour. Amid rising raw material costs, "pricing is key," Hippe says. "It's a discussion at every board meeting, at every level." Although cutting process costs has offered some respite, the company now has little choice but to share the burden with customers. While in the past it never raised prices more than once a year for any product, that has changed. Its replacement tyre business, for example, has raised prices three times in the US and twice in Europe this year, with further increases likely in 2009. Read more...
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